Arjen W. de Jong | Automotive Advice
WHO DARES WINS

MOTIVATE and STIMULATE.


As consultant and coach Arjen de Jong takes pride in turning organisations into decisive teams, able to deliver an outstanding performance. His focus in all this is always on streamlining distribution and keeping the brand at the forefront of all efforts.

In doing so, Arjen knows how to translate overall objectives into personal goals. His unorthodox methods are always tuned to work on new strategies and rapidly changing circumstances. Look at some of hands-on action, based on a well-considered strategy:

  • Growth of Land Rover from 300 to 2,500 units.
  • Opening of the first Land Rover Experience Centre of Europe.
  • The launch of MINI, including the foundation of a competent MINI dealer network.
  • Expansion of the BMW car and motorcycle dealer organisation.
  • Maintaining sales results for BMW motorcycles in a decreasing market with less dealers.
  • Creating growth at car dealers during the recession, through the much discussed 'hail damage' campaign.
  • Changing BMW's image from 'distinctly sporty' to 'exceptionally dynamic and durable'.